Those who do have knowledge in other
Those who do have knowledge in other areas can use it to illuminate the coaching process but do not use this particular knowledge to identify, direct, or design solutions for the client. The relationship between the coach and the client is not based on the client’s position or performance but is characterized by a growing and mutual appreciation and respect for each other as individuals. Information provided to the coach is used to promote the client’s awareness and choice of action and not for evaluating performance or producing reports for outsiders. Coaching can be used to address a wide variety of subjects ranging from personal to professional as determined by the coach and the client. It empowers the client with a greater capacity to produce results and have a greater confidence in their ability to do so.
The business coaching process starts with the assessment of the business’ current potential and challenges, defining the scope of the relationship, identifying priorities for action, and establishing specific desired outcomes. Apart from creating awareness about business processes, business coaching also provides a yardstick for creating coaching goals and actionable strategies, and offers a method for evaluating progress.
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